Health Systems and Policy Research

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Facilitating Trust and Communication by Hospital Administrations during a Pandemic: Importance of a Multimodal Approach

Brian McBeth

The SARS CoV-2 (COVID-19) pandemic has put immeasurable stress on hospital and medical staff and healthcare organizations. Communication is often challenging during times of crisis, and leaders may struggle to disseminate changing clinical and administrative directives, as well as receive timely feedback from staff. A multimodal communication strategy that incorporates bidirectional and dynamic tools has potential to foster staff engagement and trust. Leadership presence and engagement as well as awareness of safety, job-related challenges and healthcare workers’ stress can facilitate effective communication and ultimately may aid in staff retention. Hospital administrators should ideally balance their communication strategies to both promote efficient delivery and facilitate staff understanding and engagement.