Ali Hussain Khan
Alcohol and related harm cause fundamental public health challenges and require mutual interventions from government, alcohol industry and other civil society organizations. However, so often, interventions of different actors cause conflict of interest. While government overtakes alcohol issues by increasing tax on alcohol, and industries through social corporate responsibilities (SCR), both omit to focus on the causes of the alcohol consumption and its use. One of the objectives of this paper is to highlight the need for a close cooperation between government alcohol industry, and civil society institution to come up with policies that diminish alcohol use and misuse. The paper recommends that and while cooperation between the three is important, they need to understand people's context - i.e. reasons why people consume alcohol- and their way of life and implement policies that tackle the alcohol consumption and related harm indirectly- by focusing on changing behaviour thought changing context. This will promote a healthier society in the long run.