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Dynamics of Engagement of Social Media in Health Care Industry: A Systemic Review

Leo N. Ozurumba-Dwight

This study was set out to probe for benefits, hazards and dynamism of use of social media in health industry while proving supportive information to health care providers, stakeholders in health care industry and patients alike. We engaged a systematic study in which we mined for data on PubMed between 10th July and 8th August, 2018 using specific search words based on our set out inclusion criteria for studies we intended for selection into this study (provided in this our study). In all, 14 studies were eventually selected after we obtained records from our search words entered, studied the titles, abstracts and contents of full works to screen for studies that met our inclusion criteria and selected our studies for systemic review of the critical issues raised and findings and using PRIMSA guidelines. Our analysis engaged descriptive and non descriptive statistical features of which included mean, median and pooled population analysis of variance from Microsoft Excel Version 2007. Our findings suggested use of social media to be dynamic in nature in the areas of impacts, varieties of usage in health industry, interventional nature and specific fields of health it supports. It is both beneficial and hazardous and requires cautious use of information by the public to support health, restrained usage to avoid damaging effects of addiction and indulgence in harmful activities, and sustaining of present controls on posts on health on social media to protect users.